34 Top LinkedIn Post Ideas & Tips for Personal Brands & Businesses

Coming up with engaging LinkedIn post ideas can feel overwhelming at times. But it doesn't have to. This article will help you get the creative juices flowing by providing you with top LinkedIn post ideas and tips for personal brands and businesses.

Saywhat helps with LinkedIn personal branding. We help you achieve your LinkedIn goals so you can turn LinkedIn into a platform that grows your business.

Why Should You Post on LinkedIn?

If you've been ignoring LinkedIn, you're missing out on a huge opportunity to grow your business and career. The app is sitting there on your phone right now, next to the apps you open every day, quietly holding onto the most significant growth opportunity you're not using.

Most people just scroll. They check in, like a post, and then bounce. LinkedIn doesn't reward passive users. It rewards presence. And not just any presence, consistent, valuable, visible presence. Only 1% of LinkedIn's monthly users post weekly. That 1% earns 9 billion impressions. That's not hype. That's leverage.

Consistency Over Virality for Professional Growth

And it's not about going viral. Some of my best leads, partnerships, and paying clients come from posts with fewer than 20,000 views (that isn’t much for me). Why? Because the right people were watching. That's the bit most people miss. You don't need a massive audience. You need consistency. Post once a week. Then look at what resonated. Do more of that. Refine. Repeat. That's how momentum is built.

If you're reading this wondering whether to post or not, the answer is yes. Not next week. Not when your profile's “perfect.” Start now. Be part of the 1%. That's where the growth lives.

20 Top LinkedIn Post Ideas for Personal Brands & Businesses

Looking for LinkedIn post ideas that actually drive engagement? These 20 proven LinkedIn content templates have generated millions of views for our users. Whether you're building a personal brand or growing your business, these LinkedIn post ideas will help you create content that converts followers and leads.

1. The Problem-Agitate-Solution Framework for LinkedIn Posts

This is the easiest framework for creating LinkedIn content that converts. I've seen these posts get >339,316 likes combined because they directly address what your target customers are struggling with. Unlike generic motivational content, PAS posts tap into real pain points and offer genuine solutions.

The framework works because it mirrors how people actually make decisions. First, they recognize they have a problem. Then they feel the pain of that problem intensifying. Finally, they're ready for a solution. When you structure your LinkedIn posts this way, you're guiding readers through a natural psychological journey that makes them want to engage.

Template:

• Hook: [Contrarian statement about common advice]
• Problem: "I see this everywhere: [bad advice]"
• Agitate: List 3 painful examples with ⚠️ warning signs
• Solution: Simple formula + 3 actionable steps
• CTA: Tie to your product/service

Example: I started with "Consistency is not growth" as your hook. Then agitated with examples of consistent failure - like consistently pitching the same failing product or consistently working 80-hour weeks without results. My solution became the formula: Consistency + Intentional Change = Growth. This post has generated ~1 million views because it challenges conventional wisdom while offering a better path forward.

2. How to Adapt Proven LinkedIn Content Ideas to Your Niche

Find posts with >5,000 likes in Saywhat’s inspiration database and rewrite them for your specific audience. The key to making these LinkedIn post ideas work for your industry is naming your audience directly in the title. This simple change can transform generic content into highly targeted posts that your ideal clients can't ignore.

When people tell me "I can't find proven ideas for my niche," I show them how to search for trending content in tools like Saywhat and adapt it. You're not copying - you're taking proven psychological triggers and applying them to your specific audience's pain points. A post about "harsh career truths" becomes "harsh consulting truths" when you add industry-specific examples and challenges.

Templates that work for any industry:

• "15 subtle rules of [your industry]"
• "10 years of [your industry] lessons in 60 seconds"
• "Harsh realities every [person in your industry] needs to hear"

Example: "17 Subtle Rules of Software Engineering" got >16,500 reactions by speaking directly to engineers instead of using generic career advice. The creator took a proven format and filled it with engineering-specific wisdom like "Code reviews aren't about finding flaws, they're about sharing knowledge." This specificity is what makes content shareable within niche communities.

3. Break Down Complex Topics Simply (LinkedIn Post Template)

Take something complicated in your industry and explain it like you would to a 10-year-old. I did a simple job interview cheat sheet with 11 questions and it got 5M+ views. Simplicity is magnetic on LinkedIn.

Framework:

• Choose a complex concept your clients struggle with
• Use an everyday analogy
• Break it into 3-5 simple steps
• Add a visual if possible

Example: Explaining blockchain as "digital Legos" could get millions of views.

4. The "Things Not to Say" Template

People love learning what NOT to do. It's less threatening than being told they're doing everything wrong.

Template: "Things not to say in [specific situation]"

• List 5-7 common mistakes
• Explain why each is problematic
• Give the better alternative

Example: "Things Not To Say in Leadership Interviews" got >15,000 reactions by targeting a specific audience.

5. Before/After Transformation Posts

Show the journey, not just the destination. These posts build trust by showing you've been where they are.

Structure:

• Before: Your struggle/failure (be specific with numbers)
• What changed: The key insight or strategy
• After: Current results (with metrics)
• How they can do it: 3-step framework

6. Contrarian Takes on Industry Wisdom

Challenge the advice everyone accepts without thinking. Start with "Everyone says X, but..."

Framework:

• Popular advice everyone follows
• Why it's actually harmful/incomplete
• Your better approach
• Proof it works

7. The "Confession" Post

Vulnerability sells when it teaches. Share a mistake that cost you something significant.

Template:

• "I lost [specific amount/opportunity] because..."
• What you did wrong (be specific)
• The painful lesson learned
• How others can avoid it

8. Data Reveals from Your Industry

Share surprising statistics or insights from your field. Original data gets shared heavily.

Structure:

• Start with counterintuitive stat
• Explain what it means for your audience
• Give 3 actionable takeaways
• Source your data

9. The "Unpopular Opinion" Format

Take a stance most people in your industry won't. But back it up with logic.

Template:

• "Unpopular opinion: [controversial take]"
• Why most people disagree
• Your evidence/experience
• Call for discussion in comments

10. Client Success Stories as LinkedIn Content Ideas

Turn your client wins into teachable frameworks others can follow. These LinkedIn post ideas build credibility while providing value.

Structure:

• Client's starting point (with pain points)
• Your process (3-5 steps)
• Results achieved (specific metrics)
• How readers can apply it

11. Industry Myth-Busting Posts

Debunk common misconceptions in your field. People love having their assumptions challenged.

Template:

• "Myth: [common belief]"
• "Reality: [what's actually true]"
• Evidence/examples
• What to do instead

12. The "Stop/Start/Continue" Framework

Simple format that gives clear direction for improvement.

Structure:

• Stop: 3 things hurting progress
• Start: 3 things to implement now
• Continue: 3 things that actually work

13. Behind-the-Scenes Process Reveals

Show how you actually do what you do. Transparency builds trust.

Ideas:

• Your daily routine with timestamps
• How you prepare for client calls
• Your content creation process
• Tools and systems you use

14. The "Lessons from Failure" Series

Extract wisdom from your worst moments. These often outperform success stories.

Framework:

• The failure (be specific about loss)
• Wrong assumptions you made
• What actually works
• Systems to prevent repetition

15. Quick Tip Carousels for Maximum LinkedIn Engagement

Package bite-sized wisdom into swipeable carousel posts. These LinkedIn content ideas get 650% more engagement than text-only posts because they combine visual appeal with valuable, scannable information. The key is making each slide deliver one complete thought while building toward a bigger insight.

The most successful carousel posts follow a story arc. They don't just list random tips - they take readers on a journey from problem to solution. Each slide should make the reader want to swipe to the next one. Think of it like a mini-course that fits in a single post. The best carousels get saved and shared repeatedly because they're genuinely useful reference material.

Structure:

• Slide 1: Bold promise/hook
• Slides 2-9: One tip per slide with example
• Slide 10: Recap + CTA

Example: A carousel breaking down "How I went from 0 to $1M in revenue" where each slide reveals one key strategy, complete with specific metrics and actionable steps. The visual format makes complex information digestible while the narrative structure keeps readers engaged until your call-to-action.

16. The "Years in Business" Reflection

Milestone posts that share hard-won wisdom perform exceptionally well.

Template: "[Number] years in [industry]. Here's what I know for sure:"

• List 5-10 insights
• One sentence explanation each
• End with biggest lesson

17. Answer Industry FAQs

Turn the questions you get asked repeatedly into helpful content.

Structure:

• "The question I get asked most is..."
• Why people ask this
• Your detailed answer
• Common mistakes to avoid

18. The "If I Started Over" Post - LinkedIn Content That Builds Trust

Share what you'd do differently knowing what you know now. These LinkedIn post ideas perform exceptionally well because they combine vulnerability with valuable insights. Readers see that you've made mistakes and learned from them, which makes your advice more credible than generic success stories.

The psychology behind these posts is powerful. When you admit what you'd change, you're essentially giving readers a shortcut to avoid your mistakes. This creates a lot of value and positions you as a trusted advisor rather than just another person bragging about achievements. The best "start over" posts include specific examples of what didn't work and exactly what you'd do instead.

Template: "If I started [business/career] again, I'd:"

• List 5-7 specific changes
• Explain why for each
• Give actionable steps

Pro tip: Include at least one surprising admission that goes against common advice. For instance, "I'd spend less time networking and more time building in public" challenges conventional wisdom while showing you've thought deeply about what actually drives results.

19. Tool/Resource Breakdowns

Share the exact tools and resources that drive your success.

Structure:

• Problem the tool solves
• Why you chose it over alternatives
• Specific features you use
• ROI or results achieved

20. The "One Thing" Focus Post for LinkedIn Success

Simplify success down to one crucial element most people miss. These LinkedIn post ideas work because they cut through the noise and give readers a clear, memorable takeaway. In a world of "17 tips" and "23 strategies," telling someone success boils down to ONE thing is refreshingly clear.

The power of these posts lies in their simplicity. When you've been in your industry for years, you start to see patterns. You realize that while there are many tactics, there's usually one fundamental principle that makes everything else work. Sharing this insight positions you as someone who truly understands the game, not just someone regurgitating surface-level advice.

Template: "After [years] in [industry], I've learned success comes down to one thing: [insight]"

• Why this matters most
• How to implement it
• Common distractions to avoid
• Results when you focus here

Example: "After 10 years in sales, I've learned success comes down to one thing: asking better questions." Then break down what makes a question "better," how to practice this skill, and what happens when you master it. This focused approach gives readers something they can actually remember and implement, unlike posts that overwhelm with too many ideas.

Saywhat: Tools for Authentic LinkedIn Content Creation

Building your business on LinkedIn doesn't need to be overwhelming. Sometimes, minor tweaks can take you to millions of views. Saywhat provides the tools and educational community to help grow your:

• LinkedIn presence authentically
• Turning your experience into content
• Turn your expertise into LinkedIn-ready content in minutes
• Search through 5 million LinkedIn posts so you never get stuck for content ideas again
• Build your community without getting lost in notifications.
• Track which posts perform well so you can double down on them.

Ready to get started on LinkedIn content creation? Try Saywhat free for 7 days and discover how to create good content that can help build your business today.

8 Tips for Maximizing Engagement on LinkedIn

Want to get more likes, shares, and comments on your LinkedIn posts? These battle-tested strategies will help you create content that actually gets noticed.

1. Write Content That Solves People's Problems

Stop talking about yourself. Start solving problems.

The posts that perform best aren't about achievements - they're about helping others avoid mistakes or learn something new. Think about sharing lessons from failures, breaking down complex topics, or providing actionable frameworks people can use immediately.

Before you post, ask yourself: "What problem does this solve for my reader?" If you can't answer that, reconsider posting it. Your audience follows you for what you can teach them, not what you've accomplished.

2. Carousels Get 650% More Engagement (Here's Why)

Posts with carousel images get 650% more engagement than text-only posts. But here's what most people miss - it's not just about pretty slides.

The best carousels tell a story. Consider turning a boring framework into a 10-slide journey that reveals one piece of the puzzle at a time. Use carousels to:

• Break down complex processes into digestible steps
• Show before/after transformations
• Create mini-courses that people save and share
• Turn data into visual stories

3. Your First 2-3 Lines Determines Everything

What’s the most essential part of your LinkedIn posts? The hook.

Based on the first sentence, your network determines if your content is worth their time. Start your post with a surprising statistic, a bold statement, or a question that resonates with your network’s challenges.

Remember: LinkedIn shows only the first 2-3 lines before "see more." If those lines are boring, you're dead. Here are some winning hook formats:

• "I just lost my biggest client. Here's what I learned:"
• "Everyone gets LinkedIn wrong. Including me (until last month)."
• "The advice that built my business almost destroyed it."

Bad hooks explain. Good hooks intrigue. Stop starting with "In today's post, I want to talk about..." Start with the punch.

4. Stop Broadcasting, Start Conversations

Want more people to comment on your posts?

Add a clear call-to-action to encourage more interactions on your LinkedIn posts. This could be a question about the topic, a request for feedback, or an invitation for your network to share their experiences.

The posts that get 500+ comments ask specific questions that people can't resist answering:

• "What's the worst career advice you've ever received?"
• "Share your biggest LinkedIn pet peeve - I'll go first:"
• "Drop your industry + biggest challenge. I'll share a resource that might help."

Give people a reason to comment beyond politeness. Make it about them, not you.

5. Keep Your Content Easy to Read

A wall of text is where engagement goes to die. Write like people have short attention spans (because they do).

Short sentences.

Unexpected line breaks.

Bold statements that stop the scroll.

Lists that make scanning easy:

• One point per line
• No paragraph longer than 2 sentences
• White space is your friend

Many creators see massive view increases just by switching from paragraph blocks to this style. Same content. Different packaging.

6. Bad Content Consistently = Consistently Bad Results

Post as often as you can while maintaining quality. Whether that's daily or twice a week doesn't matter. What matters is showing up regularly with something worth reading.

Some creators crush it with 2 posts per week. Others post twice daily. The difference? They found their rhythm and stuck to it. Consistency builds trust. Quality builds an audience.

7. Your Headline Is Free Real Estate

Your LinkedIn headline appears in every comment, every like notification, every share. Yet most people waste it with "CEO at Company Name."

Consider transforming your headline from just a job title to something like "I help you [specific outcome] | [credibility indicator]."

Use your headline to:

• State the transformation you provide
• Include a credibility indicator
• Make people curious about your content

8. Engagement Is a Two-Way Street

An important part of growing? Spending 30 minutes engaging before you post.

LinkedIn's algorithm notices when you're active. Comment thoughtfully on 10 posts in your niche before publishing. Not "Great post!" but actual insights that add value. When you are commenting on other peoples’ content, they’re more likely to check you out..

Many successful creators spend their first hour each day commenting. It builds more relationships than any cold outreach ever could.

Try Saywhat Free for 7 Days to Create Good Content that can Help Build Your Business

Building your business on LinkedIn doesn't need to be overwhelming. Sometimes, minor tweaks can take you to millions of views. Saywhat provides the tools and educational community to help grow your LinkedIn presence authentically.

Turn Your Experience into LinkedIn-Ready Content in Minutes

Saywhat helps you create content based on your expertise so that you can share your knowledge with your LinkedIn community. The templates allow you to organize your thoughts and turn them into a format that’s ready to post on LinkedIn. The content you create using Saywhat isn’t just boring old posts that nobody cares about. It’s the good stuff that will help build your business.

Find Content Inspiration From 5 Million LinkedIn Posts

Saywhat’s content inspiration tool lets you search through 5 million LinkedIn posts so that you can discover fresh ideas for your posts. Finding LinkedIn post ideas doesn’t have to be a tedious process. With Saywhat, you can pinpoint exactly what you’re looking for to help you get unstuck and get back to sharing your expertise with your network.

Streamlined Commenting Helps You Build Community

Saywhat makes it easy to build your LinkedIn community without getting lost in notifications. The streamlined commenting feature helps you stay organized, allowing you to connect with others and expand your network.

Track Your Analytics and Improve Your Posts

Saywhat lets you track which posts perform well so you can double down on them. When you understand what your audience likes, you can create more of the content that gets you noticed.