25 LinkedIn Headline Examples That Drive New Leads Daily

It's Will McTighe here, founder of Saywhat. When I started my LinkedIn journey, I had just over 3,000 followers. Today, our team has helped over 500 entrepreneurs improve their LinkedIn presence, and I've personally grown to 360,000+ followers. But we all made the same mistake at first - terrible headlines.

I remember refreshing my profile constantly, hoping for more leads. And the result? Non. Then I realized my headline was just "Co-founder at Saywhat." Not exactly compelling because no one knew what it meant!

The framework I'm about to share, along with some real LinkedIn headline examples, should help your ideal customer understand exactly what you do and give them the proof they need to reach out and learn more.

TL;DR

Your LinkedIn headline is costing you opportunities if it's just your job title. A strong headline should include who you are, who you help, what outcome you deliver, and social proof that backs it up.

Follow this framework:

[Who I am] Helping [My Target Customer] Achieve [Dream Outcome] | [Relevant Social Proof]

How to Craft Your Own Lead-Generating Headline

If you want your LinkedIn profile to bring leads, your headline should attract the right audience and show the value you offer. A job title alone won't get the job done.

5 Common Mistakes That Kill Your LinkedIn Headline

Before we jump into the real LinkedIn headline examples, here's what not to do:

1. Using Generic Job Titles

"Senior Marketing Manager" tells your target audience nothing about why they should follow/work with you.

2. Stuffing Keywords Without Strategy

"SEO | Content | Digital Marketing | Social Media | PPC" feels like a checklist, not a value statement.

3. Being Vague About Results

"Helping businesses grow" is too broad. What kind of growth? For who?

4. Missing Your Target Audience

If you try to appeal to everyone, you will end up helping no one. Be specific about who you help.

5. Lacking Social Proof

People trust results. If you have wins, share them clearly.

The Lead-Generating Headline Formula That Works

After studying thousands of LinkedIn profiles, I have found a formula that consistently drives results:

[Who I am] Helping [My Target Customer] Achieve [Dream Outcome] | [Relevant Social Proof]

Let's break it down:

Who I AM
Start with your role or expertise. Skip the corporate title and focus on a skill or specialty that matters to your audience.

Example: Instead of "Marketing Manager," write "B2B SaaS Marketing Strategist."

My Target Audience

Be specific. Who exactly do you help? Avoid general terms like "business owners" or "professionals." Your target audience needs to see themselves in your headline.

Example: Helping VC-Backed SaaS founders

Dream Outcome

What do you help people get? Think of a measurable transformation that gives people a reason to follow.

Example: Helping SaaS Founders Scale to $10M ARR.

Relevant Social Proof

This is where you build trust fast. Mention relevant results, awards, companies you worked with, or measurable outcomes.

Example: Generated $50M+ in pipeline revenue.

A complete example:

"B2B SaaS Marketing Strategist Helping SaaS Founders Scale to $10M ARR | Generated $50M+ in Pipeline Revenue"

Why This Formula Actually Drives Leads

Too many LinkedIn headlines talk about roles instead of the results. And that's why they don't drive leads. I learned this the hard way. My first headline was just "Co-founder at Saywhat." It got completely ignored.

With this formula, everything changed. Once my headline resonated with the right audience, the difference was immediate.

• It shows you understand your audience: By naming exactly who you help, you attract the right people.
• It promises a clear outcome: Decision-makers search for solutions, not job titles.
• It provides immediate credibility: Social proof makes people trust you faster.

What Makes a LinkedIn Headline a Lead Generator

Think of your LinkedIn headline like your 5-second pitch. It is the moment someone decides if you are worth clicking on or passing by. A good headline grabs attention. A great one makes the right people stop and think, "Okay, I need to talk to this person."

If you want your headline to bring in leads, not just random profile views, here is what you need to focus on:

Talk about what you ACTUALLY do. Your job title does not tell people how you can help them. Instead of using generic roles, explain how you help people solve their problems or create results.

Make your audience obvious. A strong headline speaks to the exact type of person you want to attract. Whether you work with founders, B2B brands, marketers, or tech startups, say it clearly. Make it obvious who you help.

Use the keywords people are searching for. LinkedIn is a search engine too. Make sure to add keywords that match what your audience might be looking for, someone like you. Think of skills, industries, or specific services.

Share the outcome you deliver. What do people get after working with you? Do they grow faster, save time, or make more money?

Example: Scaling eCommerce brands to $100K months with paid Ads

Keep it personal. Your headline should like you. If you are sharp, bold, or playful, let it come through. People connect with energy that feels real. You can be professional without sounding robotic.

25 Real LinkedIn Headline Examples That Turn Heads and Win Clients

Real LinkedIn headline examples can give you ideas you might never think of on your own. The best headlines are clear, specific, and created for action. They show what you do, who you help, and why you are different, all in a few powerful words.

Below, you will find real headline examples from entrepreneurs, solopreneurs, consultants, marketers, and creators. Each one is written to grab attention and attract the right audience.

For Entrepreneurs

Entrepreneurs use LinkedIn to show what they are building and the impact they are making. Their headlines often highlight the business they run, the result they have delivered, and the scale of their work. If you are leading a company, a team, or a growing product, your headline should represent that.

Here are 5 strong LinkedIn headline examples for entrepreneurs you can learn from:

1. "Founder CEO @In-Seam (Techstars NYC) | Luxury E-commerce Product Leader | 20+ years building fashion and tech businesses"

Why it works:

Ann's headline is sharp and built on real experience. It opens with a founder title (Founder CEO @In-Seam) and backs it up with Techstars, a name people recognize. By mentioning "Luxury E-commerce", she makes it clear who she serves. And 20+ years behind her, the credibility is built right in. It's simple, focused, and built for trust.

2. "Founder of Miss EmpowHer | Marketing Manager at Google| Forbes 30 Under 30 | LinkedIn Top Voice | Board Advisor | Speaker | Content Creator|(@caitlynkumi 200k+ followers across socials)"

Why it works:

Caitlyn's headline is full of credibility. It tells you exactly what the founder created (Miss EmpowHer), highlights their role at a top company (Google), and how much influence they have across platforms. Each part of the headline builds authority and makes it clear that she is scaling real projects, not just building a personal brand.

3. "CGI Artist | CEO & Founder of Fluxor Marketing 🚀 | 150+ Clients Globally [25 Prestigious] 🌍 | 250M+ Views in 2024 📈 | Viral CGI Ads That Captivate & Convert 🎯"

Why it works:

Rai Abdullah's headline showcases creative talent and entrepreneurship. It highlights the business they built (Fluxor Marketing), the results he has delivered for clients (150+ clients), and massive audience reach (250M+ views). It focuses on real achievements that make people want to learn more.

4. "CEO & Founder @workhap (1M+ on social media) | Content Creator, LinkedIn Top Voice, and Forbes Contributor | I help people GET HIRED & PAID in careers they love"

Why it works:

Sho Dewan's headline shows strong credibility and connection with the audience. It highlights the company he built (Workhap), the size of his audience (1M+), and strong credibility, like being a LinkedIn Top Voice and Forbes Contributor. And the last line makes it clear who he helps and what outcome he delivers, which immediately attracts the right people.

5. "Co-Founder DailyDoseOfDS | BITS Pilani | 3 Patents | X (187K+)"

Why it works:

Akshay Pachaar's headline shows his credibility through patents, what he has built (DailyDoseOfDS), education background (BITS Pilani), and audience size (187k+ followers on X). It gives you a clearer picture of someone who is building something thoughtful and leading with impact.

For Solopreneurs

Solopreneurs build businesses around their own skills and services. Instead of growing large teams or scaling startups, they focus on offering direct value to clients themselves. If you are a solopreneur, your LinkedIn headline should make it clear what you do, who you help, and the outcomes you deliver because the brand is you.

Here are 5 great LinkedIn headline examples for solopreneurs:

1. "Book Publisher • I'll help you package your knowledge (expertise) into a beautiful book with my hands-on process, strategic workshops, and 1-to-1 publishing support"

Why it works:

Kory Kirby's headline speaks directly about his service and how it benefits the client. It is outcome-driven (helping package knowledge into a book) and shows a personal, hands-on approach, which is directly what people want when hiring a solopreneur for specialized work.

2. "B2B Marketer for 3 Startups that Sold for Over $150M | Fractional Marketer, Copywriter, and Product Marketer for Seed & Series A Startups"
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Why it works:

Paul Ptashnick's headline proves authority through real business outcomes. It shows three startups that sold for over $150M. Also, it shows exactly what services the solopreneur offers (fractional marketing, Copywriting, and Product Marketing), which helps the audience understand where this solopreneur fits into their needs.

3. "Helped 30+ Brands to reach $20k+ to $100k+ Monthly sales | Amazon FBA Expert | Amazon PPC | Amazon Brand Manager | Amazon virtual assistant 💸💲💰"

Why it works:

Ahsan Saleem's headline focuses on numbers and results. It shows monthly sales wins and highlights specialized skills (Amazon FBA, PPC, brand management). It is clear that this solopreneur offers hands-on help to brands that want to scale their business through Amazon.

4. "Blogs & newsletters that drive new rev for B2B SaaS | Get more signups in <90 days ➡️ Read my case studies below | StatDigital.io"

Why it works:

Jacob Statler's headline is clear and actionable. It tells you exactly what he does - helps B2B SaaS companies grow revenue and adds urgency with a 90-day time. This solopreneur also mentioned case studies that build trust.

5. "Social Media Strategist & Speaker | 20 years in media + marketing | 260K+ Instagram followers | I have the dream job of helping business owners craft a unique social media strategy that actually works for them."

Why it works:

Shannon McKinstrie's headline shows expertise with a personal touch. It shows extensive experience (20 years), a platform (260k+ followers), and a clear focus on helping business owners build social media strategies that actually work. It makes her seem credible and easy to connect with.

For Consultants & Coaches

Consultants and coaches need headlines that make people feel like they are already one step closer to their goals. A lead-generating headline shows the transformation you create, the type of people you help, and the proof that working with you actually works. If your target audience cannot see the path from where they are to where they want to be, they will keep scrolling.

Here are the 5 real LinkedIn headline examples consultants and coaches use to win new clients on LinkedIn:

1. "Add $100k MRR to your agency in 2025 with LinkedIn inbound. | Built and sold a 300k MRR agency in 2 years"

Tim Keen's headline sets a clear and ambitious goal for the reader. It shows you the result you could achieve ($100k MRR) and backs it with the real proof (built and sold a $300k MRR agency). It feels specific and believable because the credibility is built right into the headline.

2. "LinkedIn Strategist For World Class Founders 🌎 I Help 6-7 Figure Entrepreneurs Grow Their Audience & Income on LinkedIn ✍️ Featured in Forbes, Entrepreneur, CXL & The Future"

Sam Browne's headline is direct about who it's for and what it delivers. It includes a client type (6-7 figure entrepreneurs), a service (audience and income growth), and a strong social proof (featured in Forbes, Entrepreneur, CXL & The Future). It's long but purposeful.

3. "Top 1% HR Creator in UAE | Entrepreneur | Speaker | UAE's Go-To HR Expert helping Global Businesses setup in UAE | Host of UAE's 1st HR Podcast | Follow for insights on HR, Entrepreneurship & Personal Growth"

Desma Rovina D'Souza's headline shows credibility with clarity. It leads with strong positioning (Top 1% HR Creator), and quickly follows it with entrepreneurial and public-facing roles. By clearly highlighting the region and expertise (HR in the UAE) and combining it with a specific offer (helping Global Businesses set up), it speaks directly to the right audience. Mentioning the podcast and inviting followers adds credibility and shows they are actively sharing insights.

4. "Strategic advisor to practical SaaS founders | 30-year successful software veteran | Founder, Practical Founders | Host of Practical Founders Podcast | LinkedIn Top Voice"

Greg Head's headline makes it clear who they help and why they are worth listening to. It highlights a long career, real leadership experience (30-year successful software veteran), and a focus on practical SaaS founders. It feels reliable and trustworthy, which is exactly what people look for in a strategic advisor.

5. "Art Consultant for Commercial Real Estate | Founder + CEO | I Help Companies and CRE Developers Transform Spaces with Art to Attract Ideal Tenants, Residents, and Employees"

Jennifer Brener Seay's headline is clear about who it's for and what it delivers. By naming the industry (commercial real estate) and the outcome (attracting tenants, residents, and employees), it speaks directly to the decision-makers. And listing both the consulting role and leadership position builds credibility, and an outcome-driven message makes the value easy to understand.

For Marketing and Sales Experts

If you work in marketing or sales, your LinkedIn headline should do two things. It should show your results and give people reason to trust you. Numbers, proof, and clear outcomes matter a lot more here than buzzwords or generic job titles. A great headline tells people what they can expect if they decide to work with you.

Here are 5 real LinkedIn headline examples that show you how to stand out as a true growth expert:

1. "Scaling Brands on TikTok Shop | Building the Creator Economy | Tap into our growing network of +85,000 Creators"

Why it works:

Mike Rama’s headline focuses on community and opportunity. It showcases what he does (scales brands) and highlights his differentiation (access to 85,000 creators). If you are a brand looking to grow fast, this headline makes you want to start a conversation.

2. “CMO & Founder @ Huemor ⟡ We build B2B websites generating 93% more leads with ZERO extra AD spend ⟡ [DM "Review" For A Free Website Review]”

Why it works:

Jeff Gapinski’s headline highlights impressive results (93% more leads without extra ad spend). It also makes the next step simple by offering a free website review through direct message. This headline shows credibility, results, and a call to action all in one.

3. “Paid Ads Expert | $150M+ in managed ad spend. Posts about the Meta ads and Google ads platform.”

Why it works:

Managing $150M in ad spend speaks louder than any title. Ben Heath’s headline builds instant trust by showing extensive experience. Also, it highlights the platforms (meta and Google ads) so people know exactly where this person’s expertise lies.

4. “Built VEED’s content $100K ARR → $40M+ ARR | I help creative and productivity tool startups build their content”

Why it works:

Diana Briceño’s headline shows credibility and personality. It highlights powerful results ($100k ARR to $40M+ ARR). It’s focused, confident, and instantly tells you she knows how to scale content that performs.

5. “Digital marketing expert | Performance marketer🔥(10x+ ROAS) 🚀 | Generated $25M+ in Ad Revenue | Trainer & Speaker”

Why it works:

Vikrant Yadav’s headline shows exactly why you should trust him. He highlights 10X return on ad spend and $25M in ad revenue, which tells you he knows how to run a business. Also, 10x ROAS tells you right away that he is focused on results.

For Creators

If you are a creator, your LinkedIn headline should make it clear what you create, who you create it for, and why people should care. You should show the scale of your work and the platforms you have expertise in.

Here are five real LinkedIn headline examples of creators that you can learn from to get more leads:

1. “Head of Brand & Content @ Goldcast / 4 Under 40 / Gen AI Teacher for Creatives / Host of Midjourney Fast Hours Podcast”

Why it works:

Drew Brucker’s headline is built around trust and expertise. It includes a high-level role (Head of Brand), strong recognition (4 Under 40), and two creator-focused roles that signal active contribution to the space (AI teacher and podcast host). It gives a clear picture of Drew, who leads brand strategy and shares what he knows, all without overexplaining.

2. “Brand and editorial Illustrator, represented by Art.Lab agency | Clients: BBC, The Washington Post, Wienerin, BABOR, HBR, Nature UK, WSJ, Harvard Business Review, and others”

Why it works:

Olga (Holaholga) Aleksandrova’s headline builds instant credibility. It tells you the type of illustration work she does (Brand and editorial Illustrator) and who she’s done it for (Art.Lab agency). And when you see names like BBC, The Washington Post, and Harvard Business Review, they know this illustrator’s work is trusted by some of the biggest brands in the world.

3. "Film Producer | Film Director | Film Editor | Visual Effects Enthusiast | Screenwriter · Creative Lead at Xtrim Studios Ltd."

Why it works:

Olarewaju (SnixDave) David’s headline makes it clear you are looking at a full-stack creative professional. It highlights multiple skills across film production, editing, and storytelling, then ties it all together with a leadership role (Creative Lead at Xtrim Studios Ltd.). If you want to attract projects in the media industry, you should showcase multiple skills that build instant credibility.

4. “Principal Product Designer @ Dell Technologies | UX Strategy & AI-Driven Design | Human-Centered Innovation | Speaker & Mentor | Built a 150K+ Design Community”

Why it works:

Ruben Cespedes’s headline mixes technical design expertise with community leadership. It shows big-company experience (Dell Technologies), modern skills (AI-driven design), and personal influence (150K+ design community). You see someone who does the work and teaches it too, which builds major trust.

5. Partner & CD @Eletrico28 | Gen AI Published Author :: Educator :: Speaker | Co-Founder @c-cria Portuguese AI-Creative Community | 🏆 Top 100 AI Creatives Linkedin | Fembot 0b7 ♐ | 🌶️ Pimento Ambassador"

Why it works:

Margarida Barreto’s headline combines creative leadership with authority. It mentions Margarida's role (partner and CD), thought leadership (published author, educator, speaker), and community-building work. The “Top 100 AI Creatives” build credibility and trust. And personal touches like “Fembot 0b7” and “Pimento Ambassador” make it feel distinct and human. It tells you what Margarida does and gives you a sense of personality without losing focus.

How Saywhat Makes Your LinkedIn Profile Impossible to Ignore

Building a strong LinkedIn profile is not just about having a great headline. To actually drive leads, you need to create the kind of content that captures attention, builds trust, and wants people to work with you. This is where Saywhat can help.

Saywhat gives you tools to find trending content ideas, draft content that resonates with your voice, and stay consistent with a content calendar. Moreover, it helps you track performance, manage your comments, and find new leads based on your activity.

When you have the right system behind you, growing your LinkedIn presence feels a lot easier.

If you want to connect with more of the right people and turn your profile into a steady lead generator, Saywhat gives you the support you need to make it happen.

The Bottom Line

A strong LinkedIn headline can make a difference between getting ignored and getting noticed. When you focus on clear outcomes, show who you help, and keep the message simple, you make it easier for the right audience to find you.

If you are ready to take your LinkedIn game even further, try Saywhat FREE for 7 days. It gives you everything you need to create better content, grow your network, and turn views into real leads.