Viral LinkedIn Topics (Part 3)

Hey there, it's Will McTighe once more. Welcome to the final part of our three-part series on viral LinkedIn topics. If you haven't read Parts 1 and 2, be sure to check them out!

But before we dive into these last 5 hot topics, let's recap some underlying platform dynamics:

• Professional Visibility: LinkedIn is a professional network, so your connections—including colleagues and clients—can see what you engage with. People often avoid interacting with content that might be seen as unpopular or controversial.

• Employee Majority: Most users are employees, many looking to change jobs or make significant life changes. Viral content needs to be relatable to this group.

• Relatability is Key: For a topic to go viral, it must be highly relatable to many people.

• The Power of Visuals: Images play a huge role in grabbing attention. Use tools like Saywhat, Kleo, and Favikon to find viral images. Always credit the creator when you use them.

Note: Every post in this article was found using Saywhat.

Alright, let's dive into the final 5 topics!

11. Work-Life Balance

Discussions around maintaining a healthy balance between work and personal life are always popular. Tips on avoiding burnout or setting boundaries can spark conversation.

• Why it resonates: Many struggle with this balance and are seeking ways to improve it.
• How to tap into this theme: Offer insights on managing work-life balance and encourage others to share their strategies.

Here's the original post by Rachel Carrell.

12. Hiring for Skills Over Credentials

There's a growing movement toward valuing skills and experience over traditional credentials like degrees or certifications. Posts advocating for hiring based on practical abilities rather than educational background resonate with many people.

• Why it resonates: It challenges outdated hiring norms and offers hope to those without conventional qualifications but with the necessary skills.
• How to tap into this theme: Discuss the benefits of skills-based hiring and share success stories without traditional credentials.

Here's the original post by Chase Dimond.

13. Job Interview Tips

A lot of people are on LinkedIn to get a new job. Sharing advice on preparation, common pitfalls to avoid, and ways to make a strong impression can be really valuable. Posts that demystify the interview process often get great engagement.

• Why it resonates: Interviews are universal for job seekers, and so many people are on LinkedIn looking for jobs.
• How to tap into this theme: Provide actionable advice, share common interview questions and how to answer them, or offer insights from your own experiences.

Here's the original post by Me (Will McTighe).

14. Soft Skills

While technical abilities are important, soft skills like communication, teamwork, and problem-solving are really in demand from job seekers and hiring organizations. Posts highlighting the importance of soft skills or offering tips on developing them are very popular.

• Why it resonates: Employers want well-rounded individuals, and many people want to improve these aspects of their professional persona.
• How to tap into this theme: Create infographics on the important soft skills, share resources to help people improvement, or highlight the most in-demand soft skills.

Here's the post by Adam Grant.

15. Ghosting Job Seekers

Unfortunately, many job seekers get "ghosted" by potential employers—losing contact without explanation. Posts calling out this unprofessional behavior and advocating for better behavior get a lot of traction.

• Why it resonates: It's a common frustration among job seekers, and addressing it publicly brings attention to widespread issues in hiring practices.
• How to tap into this theme: Share experiences about ghosting, encourage transparent communication from employers, and suggest best practices during the hiring process.

Here's the post by Tobi Oluwole.

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That's a wrap on our series exploring the topics that do well on LinkedIn! I hope this article helps you create content that resonates and engages.

Conclusion

LinkedIn thrives on authentic, relatable content that sparks conversation. By tapping into these viral topics and understanding why they resonate, you can significantly boost your engagement and expand your reach. Remember to use compelling visuals and always credit the creators.

Happy posting!