Viral LinkedIn Topics (Part 2)

Hey there, it's Will McTighe again. Welcome back to the second part of our three-part series on viral LinkedIn topics. If you missed the first part, be sure to check it out!

But before we dive into these next 5 hot topics, let's recap some underlying platform dynamics:

• Professional Visibility: LinkedIn is a professional network, so your connections—including colleagues and clients—can see what you engage with. This means people often avoid interacting with content that might be seen as unpopular or controversial in their professional circles.

• Employee Majority: Most users are employees, many of whom are looking to change jobs or make significant changes in their lives. Viral content needs to be relatable to this group.

• Relatability is Key: For a topic to go viral, it needs to be highly relatable to a large number of people.

• The Power of Visuals: Images play a huge role in grabbing attention. Look for visuals that have gone viral before. Tools like Saywhat, Kleo, and Favikon can help you find these images. Just remember to credit the creator when you use them.

Note: Every post in this article was found using Saywhat.

Alright, let's dive into the next 5 topics that tend to set LinkedIn on fire!

6. Burnout

Burnout is a silent epidemic in today's workforce. Posts discussing burnout, recognizing the signs, and finding ways to recover often strike a chord with many people. People appreciate conversations that acknowledge the pressures of modern work life and offer solutions.

• Why it resonates: Many people are struggling with stress and burnout but may feel alone or unsure of how to address it. Sharing stories and advice provides support and practical help.
• How to tap into this theme: Share your own journey with burnout, including how you recognized it and the steps you took to overcome it. Offer tips on maintaining mental health and balancing workloads. Infographics on burnout tend to do well.

Here's the original post by Victoria Repa.

7. Overcoming Fear

We all deal with fear in some form—fear of failure, imposter syndrome, fear of speaking up. Stories about pushing through that fear and finding success are often popular. They inspire, build confidence, and create a community around shared struggles.

• Why it resonates: We all have our insecurities and fears, and seeing others overcome their challenges is empowering. It reminds people that they’re not alone and that success often comes from stepping out of their comfort zone.
• How to tap into this theme: Share your own story of overcoming fear. Share tips and frameworks to help others do the same.

Here's the original post by Me (Will McTighe).

8. Shorter Job Applications

Long, complicated job applications are a common complaint among job seekers. Posts that advocate for streamlined application processes or highlight the inefficiencies of overly lengthy forms resonate with many. They often spark discussions on how companies can improve their hiring practices.

• Why it resonates: Job seekers appreciate when someone voices the frustrations they experience. It validates their feelings and opens up conversations about better practices.
• How to tap into this theme: Discuss the drawbacks of long applications and suggest ways companies can make the process more efficient. Share positive examples of companies with user-friendly application systems.

Here's the original post by Anna Chernyshova.

9. Job Search Help

Let’s not forget one of LinkedIn’s core topics—job searching. Tips on landing a new role, advice on optimizing resumes and job search hacks are evergreen content. Whether people are actively looking for a job or just want to improve their career skills, these posts grab attention.

• Why it resonates: Everyone has either been through a job search or knows someone who is. It’s practical, actionable, and people are quick to share advice they found helpful or success stories they’re proud of.
• How to tap into this theme: Share practical tips for job seekers—how to stand out in an application, send cold emails, or network. Give actionable advice people can use immediately.

Here's the original post by Brianna Doe.

10. Non-Linear Career Paths

The traditional career ladder is becoming a thing of the past. Posts celebrating non-linear career paths, career changes, and unconventional journeys inspire people to embrace their unique trajectories. Sharing stories about switching industries, taking gaps, or following passion projects encourages openness to new possibilities.

• Why it resonates: Many people feel trapped in their current jobs or worry that changing paths isn't socially acceptable. Hearing from people who've taken the road less traveled can be incredibly motivating.
• How to tap into this theme: Share your own career journey, or highlight others who have forged unique paths. Offer advice on navigating the uncertainties of a non-linear career.

Here's the original post by Adam Grant.

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Stay tuned for Part 3 of this series, where we'll explore the final five viral LinkedIn topics!

Conclusion

By understanding these topics, you can create content that not only engages but also adds value to your network. Remember, LinkedIn is all about professional growth. See you in the next part!